The Balmain fashion house was founded by Pierre Balmain in postwar France in 1946 (the same year as Dior). During this era, French fashion returned to dominate the world scene, and Balmain worked with stars like Ava Gardner, Ruth Ford, and Brigitte Bardot. Kim and Kayne modeling for Balmain isn’t a complete surprise, seeing that mom Kris Jenner is a close friend of Balmain’s creative director, 29-year-old Olivier Rousteing.
Kris reposted the following images of herself and daughter Kendall with Rousteing in Paris. In the Instas, Kris is rocking a Balmain dress.
Amazing night with @kendalljenner @olivier_rousteing !! #saturdaynightfever #Paris #friends #BalmainArmy #aboutlastnight #HotelCoste Uma foto publicada por @krisjenner a
You’d never believe that Kris will be 60 in November! The whole Jenner/ Kardashian klan must get their great skin from her, not to mention her bold (and expensive) taste.
Perhaps the family’s friendship with Rousteing is what brought about Balmain’s new spring and summer 15 campaign featuring Kim and Kanye. While Kim has been rocking the famous French brand for a while, her Instagram is now flooded with behind-the-scenes pictures of her and her husband at a Balmain photoshoot. Olivier Rousteing even makes a few appearances.
Check out some previews for Balmain’s SS15 collection below! The vintage style photos show some rare, personal glimpses of one of Hollywood’s most (in)famous couples. What do you think of the French fashion?
Then things got really serious Une photo publie par Kim Kardashian West (@kimkardashian) le
He’s happy about this look! Una foto publicada por Kim Kardashian West (@kimkardashian) el
This shoot was so much fun! Getting to work with my husband and my good friend @olivier_rousteing ! How did I get so lucky! #BalmainLove Una foto publicada por Kim Kardashian West (@kimkardashian) el
That’s a wrap! #BalmainCampaign #BTS Una foto publicada por Kim Kardashian West (@kimkardashian) el
See the Instas from the Wests’ couture photoshoot…