Fashionista Chica: Desigual Splashes Color and Emanates Happiness

Sep 5, 2014 at 2:31 pm |

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Desigual is in full bloom! And there is no better way to showcase that than crowning your models with flowers at New York Fashion Week.

Some big names came out to see what the Barcelona brand had come up with for its spring/summer 2015 collection. Those in attendance included Sin City 2 star Rosario Dawson, supermodel Poppy Delevingne, socialite Olivia Palermo, Breaking Bad’s RJ Mitte, Miss USA 2012 Nana Meriwether, Vanderpump Rules’ Pandora Vanderpump, French Model Camille Rowe and Orange is the New Black’s Laura Gomez. In addition, the beautiful Brazilian supermodel Adriana Lima kicked off and closed the show.

Rosario Dawson, Camille Rowe, Poppy Delevingne and Olivia Palermo

Rosario Dawson, Camille Rowe, Poppy Delevingne and Olivia Palermo attend the Desigual fashion show during Mercedes-Benz Fashion Week Spring 2015

Larry Busacca/Getty Images

For the spring/summer 2015 collection the designers at Desigual along with designer Monsieur Christian Lacroix were inspired by nature’s flora and fauna. This season the brand presented a colorful, multi-cultural bouquet. A cool Mediterranean spirit was combined with South American motifs; classic English garden blooms met the Iberian Peninsula’s landscape; and a western countryside was influenced by sweeping European geometry.

Adriana Lima

Adriana Lima Desigual

Frazer Harrison/Getty Images

Managing Director Manel Jadraque describes this season’s line as happy-ful. Happy because the brand is happy. Desigual is about colors, graphics and the result is very fresh…Ful means ethnic graphics…really it’s a mix of cultures,” Jadraque explains. And happy-ful it is. Desigual’s shows are always fun loving and high energy.

Happy Model… Happy Life! To get your piece of happiness check out


Desigual presented their Spring/Summer 2015 collection to an energetic, A-list crowd. Click here to see who showed up and what the trends are next year!