Desigual Officially Shows at New York Fashion Week

Jan 29, 2014 at 8:19 am |
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Desigual New York Fashion Week 2013

Desigual made its official New York fashion debut this past September at the Spring/Summer 2014 Mercedes-Benz Fashion Week. The highly anticipated show helped kick-off New York Fashion Week. Managing Director Manel Jadraque spoke with PressRoomVIP backstage about this flirty, fun collection.

Titled “For Everybody Sex, Fun & Love,” this collection featured sexy, vibrant outfits that only the creative team at Desigual could design. The hippie chic line opened with fun, black and white patterns and ended with bold, colorful prints.

Manel Jadraque spoke about the colletion saying, “it is very trendy, and the best collection ever. Very chic, and a bit retro, vintage…We are from Barcelona, Spain and the Mediterranean is a very good source of inspiration. It is happy, and that is seen in the collection.”

Sold in over one hundred countries Desigual is an international sensation. Much of Desigual’s success is due to standing by their claim, “ La vida es chula,” which means life is cool. By incorporating this into their designs, branding, and retail Desigual personifies an attitude, a lifestyle rather that very few do. This young, flirty, vivacious brand is at a tipping point of burgeoning growth.

To checkout this collection and much more about this outstanding brand please visit, Desigual.com.

 

Desigual made its official New York fashion debut this past September at the Spring/Summer 2014 Mercedes-Benz Fashion Week. The highly anticipated show helped kick-off New York Fashion Week.