Celebrity chef and UK native Jamie Oliver is famous for his emotional stance on eating healthy. Maybe you’ve seen him breakdown on his American show Food Revolution. His new topic to tackle is sweet, delicious sugar. The superstar chef has a new documentary coming out in Britain called Sugar Rush.
“Sugar Rush is very much about putting the spotlight firmly on a massive global problem and highlighting the hugely negative impact sugar is having on our health. Let’s not forget that diet-related disease is one of the world’s biggest killers and it’s entirely preventable,” said Jamie Oliver. According to Daily Mail, Just last week the restauranteur started adding a “sugar tax” to sugary beverages sold in his restaurants. He said, “Soft drinks are the biggest single source of sugar among school-age kids and teenagers and so we have to start here.” Taxing vices like cigarettes is nothing new, but is this the start of something global?
Oliver just joined an online campaign called I Quit Sugar, which is a healthy lifestyle site. It claims to help ween you off sugar in just 8 weeks. “Sugar’s definitely the next evil,” Oliver said. “It’s the next tobacco, without doubt, and that industry should be scared. And it should be taxed, just like tobacco and anything else that can, frankly, destroy lives.”
I’m a huge fan of his cooking shows and cookbooks and he’s a major reason why I got into cooking professionally in the first place. Most of his recipes are fresh, healthy and seasonal. But do you think he’s going too far? Is it possible to cut processed sugar out of our modern diets? Soda is easy, but ice cream and cupcakes?!
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